Web Development
shopify-development
Home & Lifestyle
Wholesale and Retail Dual-Channel Shopify Store
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Problem
A home goods brand was running their retail and wholesale operations on completely separate systems — a Shopify store for retail customers and a manual order-by-email process for wholesale buyers.
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Solution
We built a unified Shopify Plus store with a gated wholesale portal accessible after account approval. Wholesale customers logged into a separate product view showing their negotiated tiered pricing, minimum order quantities, and bulk input fields.
Measurable Impact
What changed after launch
Wholesale order processing time reduced from 2 days to under 2 hours
Wholesale revenue increased by 44% in the 6 months following launch
Operations team manual data entry for wholesale eliminated entirely
Wholesale customer satisfaction score improved from 3.4 to 4.7 out of 5
