Digital Growth Audit for a Recovery and Wellness Franchise
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Problem
Fast growth, blind channel spend
A 40-location recovery-and-wellness studio franchise offering cryotherapy, IV therapy and sauna was growing fast on instinct. Franchisees bought local ads ad hoc, booking data sat siloed in each studio, and nobody could say which digital channels actually filled appointment books. Membership sign-ups were climbing in some metros and stalling in others for reasons no one could explain.
Solution
Full-funnel growth audit
We ran an eight-week digital growth audit across the whole franchise: rebuilt conversion tracking through the booking funnel, audited every paid account, mystery-shopped the booking flow in 12 studios, and benchmarked membership economics metro by metro. The output was a channel scorecard ranking every acquisition source, a prioritised fix list, and a 12-month growth roadmap the franchisor could hand every operator.
Measurable Impact
What changed after launch
Share of marketing spend traceable to a booked appointment rose from 22% to 91% after the audit's tracking remediation
Cost per first visit fell 24% in two pilot regions once budget shifted to the three channels driving 84% of new memberships
Online booking completion lifted from 44% to 61% after the audit's top-priority funnel fixes shipped
14 of the audit's 17 recommendations adopted by the franchisor within 90 days
Tech & Tools Used
What powered the build
Ready to Build your Wellness & Recovery Studios Business with Digital Growth Audit
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