Solution

Full-stack property platform

We built a fully custom web platform centered around an immersive texture and finish explorer, designed in Figma before a single line of code was written. Each coating product was given a dedicated page featuring high-resolution zoomable texture photography, multi-angle application videos, surface compatibility guides, and a finish selector showing matte, satin, and gloss variants side by side. A custom product catalogue system was built with a React frontend and Node.js backend, allowing the Wadecor team to manage their entire product library, upload videos, and publish new coating types without developer involvement. A project gallery was built with filter by space type — residential, commercial, hospitality, and facade — pulling in before-and-after photography from completed installations. The centerpiece of the automation layer was a WhatsApp Business API integration that triggered personalised automated message sequences the moment a lead submitted an enquiry. Leads received an instant confirmation message, a follow-up with relevant product brochures based on their enquiry type, and a reminder at 48 hours if no response had been given. The internal team received a structured lead notification with the client's name, coating interest, and location, routed directly to the correct sales consultant by emirate. A sample request workflow was built into the product pages allowing clients to request physical texture samples with address capture, automatically logged into the team's dashboard.