Subscription Commerce Store for a Supplement Brand
Problem
A supplement brand wanted to shift from one-time purchases to a recurring subscription model to stabilise revenue. Their Shopify setup had no subscription infrastructure, no customer portal for managing plans, and their checkout was not optimised for repeat-purchase psychology.
Solution
We integrated Recharge Payments for subscription management and built a fully customised customer portal where subscribers could pause, skip, swap products, and update billing without ever contacting support.
Measurable Impact
What changed after launch
Subscription revenue grew to 60% of total revenue within 3 months
Monthly subscription churn rate reduced to 6.2%
Support tickets related to subscription management dropped by 71%
Average order value increased by 18% due to bundle upsells on the subscription flow
