Camera-Based Form Coaching with Motion and Pose Analysis for a Strength Studio Franchise
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Problem
One coach, twelve lifters
A 35-studio boutique strength-training franchise ran small-group classes where a single coach supervised up to twelve members lifting simultaneously. Form errors on squats and deadlifts went uncorrected for whole sessions, rep counts were self-reported and unreliable, and members had no objective record of progress. New-joiner injuries and early cancellations were both trending upward across the network.
Solution
Real-time pose feedback system
We built a camera-based motion and pose analysis system for each lifting bay. A pose-estimation model tracks joint angles through every rep, counts sets automatically, and surfaces colour-coded form flags on the bay's display so coaches intervene where it matters most. Post-session summaries with rep quality and load progression sync to the member app, and studio-level dashboards roll up to the franchisor.
Measurable Impact
What changed after launch
Rep-count accuracy of 96% against coach manual counts during the 4-studio validation pilot
Form corrections delivered per class rose 2.4x once flags directed coach attention
Six-month member retention improved from 61% to 71% in equipped studios versus unequipped
All 35 studios live on the system within 8 months of the first pilot
Tech & Tools Used
What powered the build
Ready to Build your Fitness & Wellness Business with Motion & Pose Analysis
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