Front-Desk AI Copilot for a 26-Location Salon and Spa Group
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Problem
Overloaded front-desk teams
A 26-location salon and spa group in the US Midwest relied on front-desk coordinators to juggle rebooking, retail recommendations and membership queries at every checkout. New hires took weeks to learn service menus and membership rules, rebooking prompts were skipped during rush periods, and answers to policy questions varied from one location to the next.
Solution
Copilot inside every checkout
We developed an AI copilot embedded directly in the group's booking and point-of-sale screens. It surfaces each guest's visit history, suggests a tailored rebooking prompt and retail pairing at checkout, and answers membership and policy questions from a retrieval index of the group's own documents. Coordinators review every suggestion before acting, and the copilot drafts follow-up messages for approval.
Measurable Impact
What changed after launch
Rebooking at checkout rose from 31% to 44% of eligible visits within 4 months
New coordinator ramp-up time cut from 6 weeks to 3 across the 26 locations
Membership and policy queries resolved 38% faster than the pre-launch baseline
Retail attach rate up 17% versus control locations over a 12-week comparison
Tech & Tools Used
What powered the build
Ready to Build your Beauty, Spa & Wellness Business with AI Copilots & Assistants
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