Full UX Redesign That Doubled Trial Conversion for a Project Management SaaS
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Problem
The starting point
A B2B project management SaaS had a trial-to-paid conversion rate of 8% against an industry benchmark of 18-22%, with users unable to find core features during their trial and dropping off at an empty dashboard.
Solution
What we built
We conducted 24 user interviews and 3 rounds of usability testing, redesigned the information architecture around the 6 core jobs users hired the product for, and built a contextual onboarding flow guiding users to their first action within 5 minutes.
Measurable Impact
What changed after launch
Trial-to-paid conversion rate improved from 8% to 19% within 2 months of launch
Time to first core action reduced from 9 minutes to 2.5 minutes
Monthly churn rate reduced from 6.8% to 3.9%
NPS improved from 18 to 44 in the 6 months following the redesign
Ready to Build your SaaS — Project Management Business with UX/UI Design
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