Direct Ordering App for a Restaurant Chain Exiting Aggregators
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Problem
The starting point
A restaurant chain with 14 outlets was processing all delivery orders through third-party aggregators paying 25-30% commission per order with no direct customer relationship or loyalty program.
Solution
What we built
We built native iOS and Android apps with a full ordering flow, POS sync, a loyalty points engine, real-time order tracking via a companion driver app, and a push notification system for promotions.
Measurable Impact
What changed after launch
Direct app orders reached 35% of total delivery volume within 5 months
Monthly commission costs reduced by $28,000 on orders shifted away from aggregators
Loyalty program enrolled 12,000 users within the first 3 months
App achieved a 4.7-star average rating on both App Store and Google Play
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