AI Smile Simulation with Centralised Booking and CRM for a Multi-Location Orthodontics Group
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Problem
Leads lost before consultation
A 22-location orthodontics group in the US Southeast was losing prospective patients between interest and consultation. Website visitors hesitated to book without knowing what treatment could achieve, each practice managed its own phone-based scheduling, and marketing leads sat in disconnected spreadsheets with no follow-up. New-patient conversion varied widely from one location to the next.
Solution
Simulation-to-booking platform
We built a browser-based AI smile simulation tool where visitors upload a selfie and a computer vision model renders a projected post-treatment smile in seconds. The preview flows directly into a centralised online booking system covering all 22 locations, and every lead lands in a shared CRM with automated SMS and email follow-up sequences.
Measurable Impact
What changed after launch
34% of visitors who completed a smile simulation went on to book a consultation
Online self-scheduled appointments grew to 58% of all new-patient bookings within 6 months
First-consultation no-show rate dropped from 21% to 12% after automated CRM reminders
Front-desk scheduling call volume reduced by roughly 40% across all locations
Tech & Tools Used
What powered the build
Ready to Build your Dental & Orthodontics Business with AR & Visual Simulation
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