Design Sprint That Shaped an On-Demand Beauty Services Marketplace
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Problem
Seven months of concept debate
A salon group operating in 20 cities had debated an on-demand in-home services line for seven months without a decision. Every stakeholder pictured a different product — a stylist marketplace, a premium concierge tier, a franchise add-on — and nobody could say how provider supply, pricing or safety vetting would work. Meanwhile competitors were already testing in two of its metros.
Solution
Sprint-tested service blueprint
We ran a structured design sprint with follow-on validation: two days of stakeholder workshops to frame the decision, service blueprinting for the full in-home visit, and a high-fidelity Figma prototype of the booking and stylist-kit experience. We then tested the prototype with 24 clients and 12 stylists across three cities, killed the weak concepts, and handed back an evidence-backed go decision.
Measurable Impact
What changed after launch
Concept-to-decision time cut from 7 months of internal debate to a 15-working-day sprint cycle
86% of the 24 tested clients completed a prototype in-home booking unaided before a line of code was written
2 of 5 candidate service concepts eliminated in testing, saving an estimated 4 months of build effort
Validated service blueprint moved into MVP build 3 weeks after the final workshop
Tech & Tools Used
What powered the build
Ready to Build your Salon & Beauty Services Business with Design Thinking Workshops
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