Mobile Banking App UX for a Digital-First Neobank
Problem
A digital bank launching a mobile-first product needed a UX that could compete with established neobanks while meeting strict regulatory requirements. Their engineer-designed prototype failed usability testing at every critical flow.
Solution
We ran 18 user interviews, competitive benchmarking against 8 neobanks, and 4 rounds of prototype testing. Every core flow was redesigned with progressive disclosure, contextual compliance disclosures, and plain-language writing throughout.
Measurable Impact
What changed after launch
Account opening completion rate improved from 41% to 79% in prototype testing
Regulatory review passed on first submission with no required design changes
Usability test task success rate reached 94% across all critical flows
Independently rated as the most intuitive banking app in a user perception study at launch
