Consult Lead Nurture Automation for a National Med Spa Brand
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Problem
Consult requests going cold
A 45-clinic med spa brand generated thousands of consult requests a month, but four in five never received a second touch after the first missed call. Leads sat untagged in the CRM, every clinic improvised its own follow-up, and no one could say which enquiries were still warm. Paid acquisition kept refilling a bucket that leaked at the nurture stage.
Solution
Automated lifecycle nurture journeys
We designed a lifecycle nurture engine on top of the existing CRM: instant SMS-plus-email response to every consult request, branching email journeys by treatment interest, automated rebooking prompts after missed calls, and a 90-day re-engagement sequence for dormant leads. Send behaviour, consult bookings, and unsubscribes feed a shared dashboard so the marketing team can tune journeys weekly.
Measurable Impact
What changed after launch
Lead-to-booked-consult conversion improved from 22% to 31% over two quarters
Consult requests receiving a follow-up within 15 minutes rose from 19% to 96%
1,900 dormant leads older than 90 days recovered into booked consults within 6 months
Unsubscribe rate held under 0.4% even as automated email volume roughly tripled
Tech & Tools Used
What powered the build
Ready to Build your Medical Aesthetics Business with Marketing & Email Automation
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