Social Advertising Engine for a Laser Aesthetics Chain
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Problem
Lead costs doubling with expansion
A 48-location laser hair removal chain ran all social advertising through a single national Meta account. As it expanded into new metros, one shared budget and identical creative served every market, cost per lead doubled in eighteen months, and browser-side tracking losses meant the ad platform never learned which leads actually attended a consultation.
Solution
Metro-level social ad engine
We rebuilt the programme as a metro-level engine: campaign structures per market with budgets set by local capacity, server-side Conversions API tracking fed by CRM consultation outcomes, and a monthly creative-testing cadence producing localised ad variants from a central library. Lookalike and retargeting audiences were rebuilt per metro, and a launch playbook standardised entry into each new market.
Measurable Impact
What changed after launch
Cost per booked consultation dropped from $102 to $58 across all metros within five months
New-metro launches reached target lead cost in 3 weeks on average, down from roughly 12 weeks
Consultation show rate on social leads improved from 34% to 47% once CRM outcomes fed optimisation
Creative testing throughput grew 3× to more than 30 localised ad variants per month
Tech & Tools Used
What powered the build
Ready to Build your Med Spa & Aesthetics Business with Social Media Advertising
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