Generative Room-Concept Application for an Online Interior-Design Marketplace
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Problem
Hours per concept board
An online interior-design marketplace with 14 regional design hubs relied on designers hand-assembling every room concept board. Each brief took hours of product hunting across catalogue spreadsheets and image folders, clients frequently rejected the first concept outright, and the number of paid projects each designer could carry plateaued while lead volume kept growing.
Solution
Generated shoppable room concepts
We built a generative design application that turns a client brief, room photos, and style quiz into three rendered room concepts, composing catalogue furniture into photorealistic scenes through a fine-tuned diffusion model with product-preserving inpainting. Designers refine rather than start from blank, swapping items from live inventory with prices and shoppable links attached automatically.
Measurable Impact
What changed after launch
Time to first concept board cut from an average of 6 hours to under 45 minutes
Concept boards produced per designer per week rose from 9 to 21 across the 14 hubs
First-concept client approval improved from 38% to 61% with three generated options per brief
Product click-through from concept boards to purchase up 34% quarter on quarter
Tech & Tools Used
What powered the build
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