Keyless Entry and Coaching App for a 24/7 Gym Franchise
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Problem
Key fobs, no member app
A 24/7 gym franchise with 58 clubs relied on physical fobs for after-hours entry and offered no digital member experience at all. Lost fobs generated constant front-desk work and replacement fees, off-peak access problems went unresolved until staffed hours, and the franchise had no channel for workouts, schedules or member communication beyond generic email blasts.
Solution
Keyless entry plus coaching
We built iOS and Android apps with secure smartphone entry — Bluetooth LE with a QR fallback — integrated with each club's existing door controllers and tied to membership status in real time, so lapsed accounts lock out automatically. Around access we layered guided workout plans, an exercise video library, visit streaks, and club-specific notices, giving the franchise its first direct member channel.
Measurable Impact
What changed after launch
Smartphone entry adopted by 76% of active members within 4 months of rollout
Fob replacement and access-related front-desk requests reduced by 63% across all 58 clubs
Members following an in-app workout plan visited 1.8x more often than non-users
App rated 4.6 stars on both stores with 41% of members active weekly
Tech & Tools Used
What powered the build
Ready to Build your Fitness & Wellness Business with Mobile Applications
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