DTC Ecommerce Platform with Product Configurator for a Furniture Brand
Problem
A furniture manufacturer was selling exclusively through third-party retailers with zero direct-to-consumer presence. The primary challenge in going DTC was product complexity — customers needed to choose fabric, finish, leg style, and custom dimensions.
Solution
We built a custom ecommerce platform with a visual product configurator that let customers select all options with a live preview, a logistics API for real-time freight costs, and a custom order management system connected to their ERP.
Measurable Impact
What changed after launch
DTC channel reached 30% of total company revenue within 12 months of launch
Average order value of $1,850 — 22% higher than the retail channel average
Returned customer rate of 31% within 18 months
Eliminated $240,000 per year in retailer commissions on DTC-converted orders
