AI Use Case Discovery Sprint for a Premium Fitness Club Group
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Problem
Vendor noise, no evidence
A 12-location premium fitness and wellness club group was fielding weekly AI vendor pitches — churn prediction, virtual coaching, front-desk chatbots — with no way to judge which would actually pay off. Member data was fragmented across booking, billing and access-control systems, and a previous chatbot trial had been quietly abandoned after three months.
Solution
Three-week discovery sprint
We delivered a three-week AI use case discovery sprint: stakeholder interviews across five departments, a data-readiness audit of the club systems, and facilitated impact-versus-effort workshops with club managers and trainers. Every shortlisted use case left the sprint with a named owner, a costed business case and a measurable pilot plan the leadership team could act on immediately.
Measurable Impact
What changed after launch
31 candidate AI use cases captured and scored across 5 departments in 3 weeks
Shortlist narrowed to 4 pilot-ready initiatives, each with a costed business case
First pilot, churn-risk flagging for renewals, launched within 8 weeks of the sprint
Two overlapping vendor contracts dropped, trimming projected annual tooling spend by 22%
Tech & Tools Used
What powered the build
Ready to Build your Fitness & Wellness Business with AI Use Case Discovery
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