Full-Funnel Retargeting Programme for a Family Dental Brand
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Problem
Paying twice for lost visitors
A 25-location family dental brand in Texas spent heavily on search and social ads but treated every visitor as new. With no remarketing audiences, no frequency controls, and no suppression of booked patients, the brand paid to re-acquire the same families repeatedly — including people who had already scheduled — while booking-form abandoners were never followed up at all.
Solution
Segmented full-funnel retargeting
We rebuilt the retargeting layer end to end: server-side tagging restored reliable audience signals, visitors were segmented by intent from service pages viewed through booking started, and sequenced creative followed each segment across Google Display, YouTube, and Meta under strict frequency caps. Booked patients flowed automatically into suppression lists, and call tracking tied phone bookings back to campaigns.
Measurable Impact
What changed after launch
Cost per booked appointment fell by 38%, from $214 to $132, within four months of launch
11% of booking-form abandoners recovered through sequenced remarketing flows, up from effectively zero
Wasted impressions on already-booked patients cut by roughly 35% via automated suppression audiences
Retargeting grew to drive 24% of online bookings while using 15% of the paid media budget
Tech & Tools Used
What powered the build
Ready to Build your Pediatric & Family Dental Care Business with Retargeting & Remarketing
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