AR Virtual Try-On With Face Tracking for an Omnichannel Eyewear Retailer
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Problem
Frames bought blind online
An eyewear retailer with 28 stores and a growing e-commerce arm saw online frame purchases returned at nearly twice the in-store rate. Shoppers could not judge how frames sat on their face, size guides went unread, and fit-related returns were absorbing margin. Store teams also had no view of what customers had browsed online before an appointment.
Solution
Face-tracked virtual try-on
We built an AR virtual try-on that renders frames on the shopper's face in real time using camera-based face tracking, in the iOS app and directly in the mobile browser. A 3D asset pipeline converted the frame catalogue into try-on-ready models, and saved favourites sync to store appointments so opticians start every fitting with the customer's shortlist.
Measurable Impact
What changed after launch
Conversion on frame product pages up 28% for shoppers who used virtual try-on versus those who did not
Fit-related return rate on online frame orders down from 24% to 15% within two quarters
41% of mobile sessions on frame pages engaged the try-on within 3 months of launch
Try-on shortlists attached to 1 in 5 in-store appointments booked through the site
Tech & Tools Used
What powered the build
Ready to Build your Retail & E-Commerce Business with AR & Visual Simulation
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