WCAG 2.2 Accessibility Overhaul for a Prescription Eyewear Store
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Problem
Checkout unusable with assistive tech
An online prescription eyewear retailer with 18 fitting studios discovered that the shoppers it exists to serve could not finish buying. Screen-reader users hit an unlabelled prescription form, keyboard users could not operate the frame-size selector, and low-contrast text failed the very customers with low vision. An accessibility complaint letter turned the problem into a deadline.
Solution
WCAG 2.2 rebuild with automated gates
We ran a WCAG 2.2 AA audit across the store's 30 core templates, then rebuilt the worst offenders: a fully labelled prescription-entry form, keyboard-operable frame selection with a non-visual try-on fallback, visible focus states, and a colour system meeting contrast ratios. Automated accessibility checks now gate every deployment, and moderated assistive-technology testing is part of each release.
Measurable Impact
What changed after launch
WCAG 2.2 AA success criteria passing rose from 52% to 94% across the 30 core templates
Automated-audit violations reduced from roughly 1,200 to under 50 sitewide
9 of 10 screen-reader test participants completed checkout unassisted, up from 2 of 10 at baseline
Prescription-form completion rate improved 17% for all shoppers after the rebuild
Tech & Tools Used
What powered the build
Ready to Build your Eyewear E-Commerce Business with Accessibility & WCAG Compliance
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