Payment Gateway and CRM Integration for an Event Ticketing Platform
Problem
An event ticketing platform was processing payments through a single gateway with frequent downtime during high-demand on-sale periods, causing lost sales at exactly the worst possible moment.
Solution
We integrated a primary and fallback payment gateway with automatic failover, implemented a payment retry workflow for soft-declined transactions, and built a bidirectional sync between the ticketing platform and CRM.
Measurable Impact
What changed after launch
Payment failure rate during on-sale periods reduced from 12% to 1.4%
Recovered an estimated $34,000 in sales in the first quarter through retry logic alone
Email campaign click-through rates improved by 58% through behavioural segmentation
Zero revenue loss events due to gateway downtime in the 12 months following integration
