Web Development
Performance & Optimization
Ecommerce — Electronics
Core Web Vitals Overhaul for a Consumer Electronics Store
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Problem
A consumer electronics ecommerce store had a Google PageSpeed score of 23 on mobile with product pages taking over 11 seconds to become interactive, losing organic search rankings and inflating Google Ads cost-per-click.
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Solution
We conducted a full performance audit converting all images to WebP/AVIF, removing 19 unused plugins, inlining critical CSS, deferring JavaScript, configuring a CDN, and implementing Redis object caching.
Measurable Impact
What changed after launch
Mobile PageSpeed score improved from 23 to 91
Largest Contentful Paint reduced from 8.4 seconds to 1.2 seconds
Google Ads quality scores improved from 4/10 to 8/10, reducing CPC by 31%
Organic search traffic increased by 44% over 3 months
