Hero
Conversion & Retention
Reputation & Review Management
Family Dental Care

Review Generation and Reputation Recovery for a Family Dental Group


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Problem

3.6 stars and unanswered reviews

A 26-location family dental group averaged 3.6 stars on Google, with several hundred reviews sitting unanswered — some for over two years. Happy patients were never asked for feedback, unhappy ones dominated each profile, and front-desk teams had no time, tooling, or guidance to respond. New-patient call volume was noticeably weaker at the lowest-rated offices.

Solution

Automated review invitation programme

We built an automated reputation programme integrated with the group's practice-management system: post-visit SMS review invitations with per-location routing, a response console with approved reply templates and escalation paths for clinical complaints, and alerts on every new low rating. We cleared the historical backlog office by office and gave regional managers a dashboard comparing all 26 locations.

Measurable Impact

What changed after launch

Average Google rating rose from 3.6 to 4.4 stars across all 26 locations within 12 months

New reviews grew from roughly 35 to 290 a month via automated post-visit SMS invitations

96% of incoming reviews now answered within 48 hours, down from a backlog of 700+ unanswered

First-wave rollout offices booked 11% more new patients than yet-to-launch locations over two quarters

Tech & Tools Used

What powered the build

Node.js
Twilio SMS
SendGrid
Google Business Profile API
Open Dental API
PostgreSQL
Redis
Next.js
Metabase

Ready to Build your Family Dental Care Business with Reputation & Review Management

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