
Review Generation and Reputation Recovery for a Family Dental Group
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Problem
3.6 stars and unanswered reviews
A 26-location family dental group averaged 3.6 stars on Google, with several hundred reviews sitting unanswered — some for over two years. Happy patients were never asked for feedback, unhappy ones dominated each profile, and front-desk teams had no time, tooling, or guidance to respond. New-patient call volume was noticeably weaker at the lowest-rated offices.
Solution
Automated review invitation programme
We built an automated reputation programme integrated with the group's practice-management system: post-visit SMS review invitations with per-location routing, a response console with approved reply templates and escalation paths for clinical complaints, and alerts on every new low rating. We cleared the historical backlog office by office and gave regional managers a dashboard comparing all 26 locations.
Measurable Impact
What changed after launch
Average Google rating rose from 3.6 to 4.4 stars across all 26 locations within 12 months
New reviews grew from roughly 35 to 290 a month via automated post-visit SMS invitations
96% of incoming reviews now answered within 48 hours, down from a backlog of 700+ unanswered
First-wave rollout offices booked 11% more new patients than yet-to-launch locations over two quarters
Tech & Tools Used
What powered the build
Ready to Build your Family Dental Care Business with Reputation & Review Management
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