Local Search Domination for a 60-Office Dental Group
Let's Connect
Problem
Invisible beyond the home metro
A 60-office dental group in the US Southwest operated under one uniform brand, yet outside its home metro its offices rarely appeared in Google's local map pack. Business Profiles sat unclaimed or duplicated, location pages shared one generic template, category and hours data conflicted across directories, and new offices opened with no local search presence at all.
Solution
GBP and location-page engine
We rebuilt the group's local search foundation: claimed, deduplicated, and standardised all 60 Business Profiles, built unique location pages with LocalBusiness schema and per-office booking links, and synchronised name, address, and hours data across the major directories. A monthly cadence of profile posts, photo refreshes, and Q&A upkeep kept every office active, tracked through a group-wide ranking dashboard.
Measurable Impact
What changed after launch
Share of tracked local queries where offices appeared in the top-3 map pack rose from 22% to 61% within 9 months
Organic-attributed online bookings grew 2.1× by month 12, led by offices outside the home metro
Calls and direction requests from Business Profiles up 47% year on year across the group
New offices now enter the local map pack within 8 weeks of opening, versus 6+ months previously
Tech & Tools Used
What powered the build
Ready to Build your Dental & Orthodontics Business with Local SEO & Google Business Profile
Ask Byte
Ask Byte
Typically replies instantly
just Now
Hi! I'm OrganByte's assistant. How can I help you today?
AI-generated content may be incorrect
