Centralised Booking and Membership Platform for a Blowout Bar Franchise
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Problem
Fragmented per-shop appointment books
A 34-location blowout bar franchise ran a separate appointment book in every shop. Stylists were double-booked whenever front desks fell behind, clients who found one location full simply walked out rather than being offered another, membership credits could only be redeemed where they were purchased, and head office had no view of chair utilisation across the network.
Solution
One booking engine, every shop
We built a centralised booking platform on top of the franchise's salon-management system, unifying every shop's calendar behind a single web and mobile booking flow. Real-time availability lets clients rebook into a nearby location when their first choice is full, membership credits and packages now redeem network-wide, and automated SMS confirmations and waitlists refill cancelled slots.
Measurable Impact
What changed after launch
Online self-service bookings grew from 24% to 68% of all appointments within 6 months of launch
Stylist double-bookings fell from roughly 40 per week network-wide to fewer than 3
12% more appointments filled per shop as waitlist automation reclaimed cancelled slots
Cross-shop membership redemptions reached 31% of all credit usage, keeping travelling clients in-network
Tech & Tools Used
What powered the build
Ready to Build your Salon & Blow-Dry Bars Business with Booking & Online Scheduling
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