Web Development
ecommerce-solutions
Beauty & Cosmetics
Personalised Beauty Ecommerce Platform with Quiz-Based Product Matching
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Problem
A beauty brand with over 180 SKUs was struggling with a generic ecommerce experience where customers abandoned the site overwhelmed by choice. Return rates were high from mismatched purchases.
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Solution
We built a custom ecommerce platform anchored around a skin profile quiz that generated a personalised product routine. Customer profiles were stored and used to personalise the homepage, email sequences, and reorder reminders.
Measurable Impact
What changed after launch
Quiz completion rate of 71% among new visitors
Customers entering via the quiz converted at 3.4x the rate of non-quiz visitors
Product return rate reduced from 18% to 6% within 4 months
Email open rates increased to 41% due to profile-based personalisation
